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Bold Looks Entice Key Demographic in Personal Care

Kline takes a look at the latest hot commodities.

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By: TOM BRANNA

Editor

New trends in nail care, dramatic eye looks, and the appeal of limited edition scents significantly bolstered sales in the 2011 U.S. personal care market, which exceeded $38 billion at the manufacturers’ level, surpassing pre-recession levels and representing robust growth of 4.2%, according to the recentCosmetics & Toiletries USAreport from global consulting and research firmKline & Company. Makeup sales comfortably exceeded the industry average growth rate, boosted by an astonishi...

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